Redley - Tropical Chaos

The 'Tropical Chaos' social media campaign was created based on a brief that asked us to capture the essence of the Rio summer, where everything happens at once.

The goal was to portray this vibrant chaos through a dynamic visual narrative, focused on our protagonist. She is presented in different situations that reflect the intense rhythm of the city, with an emphasis on ambient sounds that amplify this immersive experience.

The result is a campaign that conveys the spirit of the Rio summer: chaotic, authentic and full of energy.