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Smarty Energy BeSuper
Project Type
Past and Future Campaign for Social Media
Social media campaign by @besuper.com.br, we enter the transformative journey of our protagonist.
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In the past, she lives a routine without energy, glued to the TV and without motivation to explore the world. In the future, she is a refreshed and determined version, full of life, energy and focus.
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With a tone of heroism, the future comes to save her from the past. Introducing BeSuper
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We used cool colors to illustrate the procrastination of the past, while warm earthy colors highlight the energy and vitality of the future.
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