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TVB
Project Type
Advertisement for the Ultra Light Bermuda shorts model for TV and social media
The campaign for TVB Ultra Light Bermuda shorts was designed to highlight their unique lightness, weighing just 130 grams. We used a simple and effective visual concept: a continuous shot with the gaze turned towards the sky, creating a direct association with the lightness of the air and the environment. The lightness of the Bermuda shorts is reinforced by scenes of different sports, all connected by the sky, symbolizing the feeling of freedom and movement that the piece provides.
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